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CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)

CRM for small businesses with enterprise-level functionality

Create and maintain a loyal customer base

The SAP Business One application and its version powered by SAP HANA provide a reliable, integrated CRM solution to help optimise your customer interactions and maintain customer relationships. Designed as a CRM for small businesses, it provides the tools to help you efficiently manage and streamline the entire sales process and customer lifecycle – from initial contact to final sale, to after-sales service and support.

The integrated functionality provides a complete view of prospects and customers so you can better understand and meet their needs - turning prospects into customers, increasing sales and profitability, and improving customer satisfaction.

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A complete guide on how you can use SAP B1 to optimise your business

 

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Achieve real bottom-line benefits with one integrated solution

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Sales and Opportunity management

Track opportunities and activities from the first contact to deal closing.

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Customer Management

Store all critical customer data in one place, synchronize and manage customer contacts stored in Microsoft Outlook.

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Marketing Campaign Management

Create, manage, and analyse marketing activities.

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Service Management

Manage warranty and service contracts efficiently, enter and respond to service calls quickly.

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Reporting and Analysis

Create detailed reports on all aspects of the sales process, including sales forecasting and pipeline tracking, using time saving templates.

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Mobilize Your Sales Team

Manage your sales information on the move with the Sales mobile app.

Real business benefits

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Increased sales revenue

Gain better insight into customer and their buying habits, making it easier to upsell, cross-sell and achieve more repeat customers

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Greater profits from faster sales conversion

Automatically convert a qualified lead into a sales opportunity and follow up with a sales quotation - helping to convert more opportunities to sales

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Increased customer satisfaction

Access tools that enable you to deliver orders as promised, correctly invoice your customers, respond faster to service calls and deliver better problem resolution.

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Higher employee productivity

Empower employees to be more efficient and effective by providing the right tools and automation for them to focus on high-value activities

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Improved visibility

Run marketing campaigns with greater ease from start to finish - including analysing the results - and accurately forecast your revenue for any campaign or sales period

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Find out more about how SAP B1 Customer Relationship Management can help you manage and grow your business.