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CRM for small businesses with enterprise-level functionality

Create and maintain a loyal customer base

The SAP Business One application and its version powered by SAP HANA provide a reliable, integrated CRM solution to help optimise your customer interactions and maintain customer relationships. Designed as a CRM for small businesses, it provides the tools to help you efficiently manage and streamline the entire sales process and customer lifecycle – from initial contact to final sale, to after-sales service and support.

The integrated functionality provides a complete view of prospects and customers so you can better understand and meet their needs - turning prospects into customers, increasing sales and profitability, and improving customer satisfaction.


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A complete guide on how you can use SAP B1 to optimise your business



Achieve real bottom-line benefits with one integrated solution


Sales and Opportunity management

Track opportunities and activities from the first contact to deal closing.


Customer Management

Store all critical customer data in one place, synchronize and manage customer contacts stored in Microsoft Outlook.


Marketing Campaign Management

Create, manage, and analyse marketing activities.


Service Management

Manage warranty and service contracts efficiently, enter and respond to service calls quickly.


Reporting and Analysis

Create detailed reports on all aspects of the sales process, including sales forecasting and pipeline tracking, using time saving templates.


Mobilize Your Sales Team

Manage your sales information on the move with the Sales mobile app.

Real business benefits

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Increased sales revenue

Gain better insight into customer and their buying habits, making it easier to upsell, cross-sell and achieve more repeat customers

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Greater profits from faster sales conversion

Automatically convert a qualified lead into a sales opportunity and follow up with a sales quotation - helping to convert more opportunities to sales

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Increased customer satisfaction

Access tools that enable you to deliver orders as promised, correctly invoice your customers, respond faster to service calls and deliver better problem resolution.

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Higher employee productivity

Empower employees to be more efficient and effective by providing the right tools and automation for them to focus on high-value activities

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Improved visibility

Run marketing campaigns with greater ease from start to finish - including analysing the results - and accurately forecast your revenue for any campaign or sales period

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Find out more about how SAP B1 Customer Relationship Management can help you manage and grow your business.