Our Solutions

We are the leading provider of enterprise applications.

Total enterprise applications market Small and medium businesses
Share of market, 2009 Share of market, 2008
SAP SAP
23.1% 18.1%
Oracle Oracle
14.1% 13.9%
Microsoft Sage
5.1% 7.3%
 
IBM Microsoft
3.0% 6.2%

SAP serves customers worldwide

120

countries

25

industries

37

languages

75

country offices

1,200+

services partners worldwide

Sources and notes Left: Gartner, Inc.,“Market Share: All Software Markets, Worldwide, 2009”, G00200883; Middle: SAP analysis of third-party market data, Right: SAP Internal, as of January 2011

We offer your business innovation without disruption.

Our integrated  
solutions ensure On Premise
innovative results
Our unique approach
 
ensures consistency across  
all on-premise, on-demand,  
and on-device applications,  
designing and orchestrating  
them to fit together as On Demand
“networked solutions.”
 
Our product strategy Orchestration
leverages in-memory, cloud,
and mobile technologies in a
way that builds on our existing
 
application platform, helping On Device
to minimize disruption for our
customers.
 

Technology Foundation

How we deliver innovation

We build

Industry leader in R&D investment*

We integrate

Acquire companies that deliver innovation,

not legacy technology

We partner

Co-innovating new solutions and technologies with customers and partners

Note *Three-year average of R&D as percent of revenue, as reported publicly

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Top 10 Leadership Innovation Focus Analytics Mobility Real Time Value Cost Support Choice
We have the industry experience and expertise    
to help run your company.            
Who we help             How we help  
SAP share of Forbes 2000 companies by sector           SAP’s unique capabilities

Consumer Products

& Life Sciences

79%
Discrete
Manufacturing
83%

Energy & Natural

Resources

75%
Financial
Services
57%

25 industries supported on one single platform

78%
Process
Manufacturing
60%
Public
Services
68%
Retail &
Wholesale
67%
Services

Multi-industry support on a single platform

Deep industry-specific capabilities

Embedded, preconfigured best practices

Industry-driven development and co-innovation

Clear industry road maps

Source SAP analysis of Forbes 2000 rankings and SAP customer database, May 2010

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Top 10 Leadership Innovation Focus Analytics Mobility Real Time Value Cost Support Choice

We are a worldwide leader in business analytics.

Gartner recognizes SAP as a Leader in all four solution areas

BI Platforms

Corporate

Performance Suites

Data Integration Tools

Data Quality Tools

Business analytics market

Share of market, 2009

SAP 22.4%
 
Oracle  
  14%
SAS Institute  
  14%
IBM  
  12%
Drive higher performance at lower cost Customers and partners trust SAP’s
with SAP BusinessObjects   analytics for their business  
#1 Lowest TCO 40,000+ 7,000+
in real-time functionality measured on a per seat deployed basis customers worldwide partner organizations
(Dynamic Data Movement)      

Sources L to R: Gartner, Inc.,Magic Quadrant for Business Intelligence Platforms, G00173700; Magic Quadrant for Corporate Performance Management Suites, G00172934; Magic Quadrant for Data Integration Tools, G00207435; Magic Quadrant for Data Quality Tools, G00300603. Gartner Market Share Analysis: Business Intelligence, Analytics and Performance Management Software, Worldwide, published May 2010. Bottom L to R: IDC, “Worldwide Data Integration and Access Software 2009 Vendor and Segment Analysis,” Doc.# 225992, Dec. 2010, Dynamic Data Movement defined on page 4. Nigel Pendse, The BI Survey, 2009. SAP internal data, as of January 2011

The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Our market-leading mobile solutions will unwire your enterprise.

Enterprise Mobility

Device management Messaging Application platform

Recognized revenue leader in mobile device management enterprise

1.5 billion SMS and MMS messages processed daily

4.5 billion subscribers

900 mobile carriers

Best-selling mobile enterprise application platform among enterprise application providers

As a combined entity, SAP and Sybase possess a unique position in the enterprise mobility market, with the ability to offer analytics-enabled infrastructure,

a leading mobile enterprise applications platform, mobile device management and security, and mobile applications across multiple device types.

IDC Insight “SAP and Sybase: The Promise of Mobility Takes Shape,” September 2010

We are the proven market leader in mobility solutions

20,000

Enterprise mobility customers

85%

share of Fortune 100 enterprise mobility customers

Sources L to R: IDC, “Worldwide Mobile Device Management Enterprise 2010-2014 Forecast and 2009 Vendor Shares,” Doc.# 224437, Aug. 2010; Sybase company reports and press releases, Sybase 10-K 2009; SAP analysis of third-party market data

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Top 10 Leadership Innovation Focus Analytics Mobility Real Time Value Cost Support Choice

We deliver the “real” real-time enterprise through the most advanced in-memory technology.

SAP High Performance Analytic Appliance (SAP HANA)

SAP HANA is the engine of the real-time enterprise. It provides a foundation on which to build a new generation of applications, enabling customers to analyze large quantities of data from virtually any source, in real time. The example below showcases actual customer performance of a core reporting process.

Experience the real-time Enterprise in action

A live analysis by a consumer products company reveals how SAP HANA analyzes current point-of-sale data in real time— empowering this organization to review segmentation, merchandising, inventory management, and forecasting information at the speed of thought.

Runs 350x 70 460 50
faster
retailers billion records terabytes of data
     
77 minutes 13 seconds 0.04 seconds
Before SAP HANA With SAP HANA
    analysis response time
    on any device,
    anywhere, anytime

Source SAP customer-sanctioned time trial of actual reporting process against the prior server system

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Top 10 Leadership Innovation Focus Analytics Mobility Real Time Value Cost Support Choice

We provide the best services to measure and maximize your business value.

      Value management
      helps companies run
      2.0x more
      On Time
Benchmark Train Collaborate 1.9x more
your business process your teams with SAP for value
On Budget
Establish a performance baseline Value Academy Value Engineering
1.6x more
and set goals for business Over 2,000 companies have Collaborative business case
transformation using our database participated in our training development for your
     
of over 10,000 submissions academies to develop value business transformation On Value
  management capabilities  
  Business Transformation Services  
     
  Value Lifecycle Management Consultative alignment  
  On-demand business case of business strategy and IT  
  creation and realization    
SAP’s value management program is the most advanced effort of its    
kind…offer[ing] advanced business solutions along with deep-domain    
expertise and insights.      
Bob Evans,“Global CIO: SAP Shares Corporate Treasures With Customers,” InformationWeek, October 22, 2010  
   
       
Sources L to R: Data as of November 2010; SAP/AMR Value Management Survey Results 2010; 400+ companies surveyed  
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Top 10 Leadership Innovation Focus Analytics Mobility Real Time Value Cost Support Choice

We reduce your total IT cost so you can increase spending on innovation.

How we can help

23% Lower

implementation service cost per component than leading competitor

Fixed Rate

for SAP Enterprise Support through 2016

9.3% Lower

total software, service, and support per user than leading competitor

Tactical IT

83%

Strategic IT

17%

Limited implementation: IT operational costs consume the majority of resources.

Tactical IT

51%

Strategic IT

49%

Full end-to-end implementation: Lower operational costs allow for greater spending on innovation.

Sources L to R: Aberdeen Group, “The Total Cost of ERP Ownership in Large Companies,” July 2008; SAP analysis; SAP IT Effectiveness Survey, October 2008

1 2 3 4 5 6 7 8 9 10
Top 10 Leadership Innovation Focus Analytics Mobility Real Time Value Cost Support Choice

With the best support services in the industry,

we give you peace of mind about your organization.

Our full range of support options is tailored to your needs

SAP MaxAttention

SAP Safeguarding

SAP Enterprise

Support

SAP Standard

Support

SAP Enterprise Support offers    
unparalleled value    
  24x7 Service Fixed-Price End-to-End
License Agreements Commitment Support
SAP      
     
Enterprise    
Support    
Oracle      
     
Premier    
Microsoft      
     
Business Ready    
Advantage Pro    
       
  Our dedication is Our rate is guaranteed Our service is
  unrivaled with one-hour not to increase due inclusive of hardware,
  message response to inflation, price software, network,
  time, and four-hour changes, or any other third-party solutions,
  resolution time, factors through at and customer
  anywhere in the world. least 2016. development.

Sources and notes L to R: SAP SLAs: Resolution to include solution, workaround, or action plan; Business Ready Advantage Plus SLAs: 1 hour response time in business hours 8AM-8PM, M-F, CST; http://www.oracle.com/us/support/index.html; http://www.microsoft.com/en-us/dynamics/service-plans.aspx

Our open ecosystem gives you more choice and more flexibility.

Our strong partner relationships give you greater flexibility

Finding the best fit software for your business is our sole focus. We are the only provider that can deliver the highly specialized solutions you need, with the built-in versatility you want.

Plus, our partners deliver even more choice—helping to complete the software stacks of our diverse customer base.

SAP

Sales and

Services

2,900+ Channel

Partners

Deployment

Services

1,700 Services Partners

Technology

Co-Innovation

34 Technology

Partners

Specialized

Solutions

34 Solution

Partners

+2 Million Community Members

Notes Data as of November 2010